Privacy Policy Effective Date: April 16, 2025 Last Updated: April 16, 2025
1.Introduction
Welcome to Puppyfy (“we,” “our,” or “us”). Puppyfy is operated by Puppyfy UAE and is available at puppyfyuae.com.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you use the Puppyfy mobile application on iOS and Android (the “App”). By downloading, installing, or using the App, you agree to the terms described in this Privacy Policy.
If you do not agree with these terms, please do not use the App.
Our website address is: https://www.puppyfyuae.com.
2.Information We Collect
We collect only the information necessary to provide and improve our services.
2.1 Account & Identity Information
When you register or sign in, we collect:
- Full name
- Email address
- Password (stored securely — we never store it in plain text)
- Profile photo (optional, if uploaded via Google or Apple account)
2.2 Social Authentication Data
If you choose to sign in using Google Sign-In or Apple Sign-In, we collect:
- Your name and email address from the selected provider
- A provider-issued unique identifier (e.g., Google ID or Apple User Identifier)
- Profile photo URL (Google only)
Note: We do not receive your social media passwords. Authentication is handled entirely by Google or Apple.
2.3 Puppy & Pet Health Data
To provide the core features of the App, we collect information about your puppy:
- Puppy name, breed, date of birth, and gender
- Puppy photo (uploaded by you)
- Vaccination and deworming records (history, schedules, dates, marked status)
- Weight logs (weight value and date)
- Daily activity logs (walks, playtime, exercise duration)
- Food and water intake logs
- Onboarding and passport data (health passport details)
2.4 Device & Technical Data
To enable push notifications and improve app functionality, we collect:
- Firebase Cloud Messaging (FCM) token — used solely to send you push notifications
- Device platform (iOS or Android) — used to route notifications correctly
- Device information (operating system version, device type) — collected automatically by Firebase
2.5 Usage & Analytics Data
We may collect anonymised information about how you interact with the App, including:
- Features accessed and screens visited
- Approximate session duration
- Error logs and crash reports
This data is used solely to improve the App and is not linked to your identity.
2.6 Communications
If you contact us via email or through the App, we may retain:
- Your email address
- The content of your message
3. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Data Used |
|---|---|
| Creating and managing your account | Name, email, password, social auth data |
| Providing puppy health tracking features | Puppy data, health records, activity logs |
| Sending push notifications (reminders, updates) | FCM token, device platform |
| Personalising your experience | Puppy profile, onboarding data |
| Displaying vet offers and promotions | Account data (for eligibility only) |
| Improving the App and fixing bugs | Anonymised usage data, crash logs |
| Responding to support requests | Name, email, message content |
| Complying with legal obligations | Any data as required by law |
We do not use your data for advertising, sell it to third parties, or use it for profiling purposes.
4. Third-Party Services
The App integrates with the following third-party services. Each has its own privacy policy:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Firebase (Google) | Push notifications (FCM), crash reporting | firebase.google.com/support/privacy |
| Supabase | Back-end database, authentication, file storage | supabase.com/privacy |
| Google Sign-In | Optional social authentication | policies.google.com/privacy |
| Apple Sign-In | Optional social authentication (iOS) | apple.com/legal/privacy |
| YouTube | In-app video tutorials | policies.google.com/privacy |
We carefully select third-party providers and require them to process your data only as directed by us and in accordance with applicable data protection laws.
5. Data Storage & Security
- Your data is stored on secure servers managed by Supabase and Google Firebase, which employ industry-standard security measures including encryption in transit (TLS/HTTPS) and encryption at rest.
- Authentication tokens (JWT) are stored securely using Flutter Secure Storage, which uses iOS Keychain and Android Keystore — encrypted, hardware-backed storage provided by your device’s operating system.
- We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
- No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
6. Data Retention
We retain your personal data for as long as your account is active or as needed to provide our services.
| Data Type | Retention Period |
|---|---|
| Account data (name, email) | Until account is deleted |
| Puppy health records | Until account is deleted |
| Push notification tokens | Until logout or app uninstall |
| Anonymised analytics | Up to 24 months |
| Support communications | Up to 12 months after resolution |
7. Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal data:
7.1 Access & Correction
You can view and update your account information and puppy details directly within the App at any time.
7.2 Account Deletion
You may delete your account at any time from within the App. This will permanently and irreversibly delete your personal data and all associated puppy records from our systems. We will process deletion requests within 30 days.
7.3 Push Notifications
You can enable or disable push notifications at any time through your device’s system settings:
- iOS: Settings → Notifications → Puppyfy
- Android: Settings → Apps → Puppyfy → Notifications
7.4 Social Sign-In Revocation
If you signed in with Google or Apple, you can revoke the App’s access through your Google or Apple account settings at any time. Note: revoking access does not automatically delete your Puppyfy account.
7.5 GDPR Rights (EU/EEA Users)
If you are located in the European Economic Area, you have the right to:
- Access — Request a copy of your personal data.
- Rectification — Request correction of inaccurate data.
- Erasure — Request deletion of your data (“right to be forgotten”).
- Restriction — Request that we restrict processing of your data.
- Data Portability — Request your data in a machine-readable format.
- Object — Object to our processing of your data.
To exercise any of these rights, contact us at privacy@puppyfyuae.com.
8. Children's Privacy
The Puppyfy App is intended for use by individuals aged 13 years and older (or the minimum age required in your jurisdiction).
We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately at privacy@puppyfyuae.com. We will take prompt steps to delete such information.
9. Cookies & Tracking Technologies
The Puppyfy App does not use cookies or cross-app advertising trackers. We do not track you across third-party apps or websites for advertising purposes.
Technical identifiers (such as device tokens for push notifications) are used solely to deliver the requested service functionality.
10. International Data Transfers
Your personal data may be transferred to and processed in countries other than the country in which you reside, including the United States (where Google Firebase and Supabase infrastructure may be located). These transfers are made with appropriate safeguards in place (e.g., Standard Contractual Clauses) to ensure your data is protected in accordance with applicable laws.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will:
- Update the “Last Updated” date at the top of this policy
- Post the updated policy at puppyfyuae.com/privacy-policy
- Notify you via push notification or in-app message where required by law
Your continued use of the App after the effective date of the revised policy constitutes your acceptance of the changes.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Puppyfy UAE
📧 Email: privacy@puppyfyuae.com
🌐 Website: www.puppyfyuae.com
📍 Location: United Arab Emirates

